One interesting aspect of this is that consumers have uploaded content relating to this effort to social media sites like YouTube , where years after the CSR campaign began, consumers are still engaged in discussions about these advertising techniques do not maximize exposure.
The participatory aspect of social media platforms allows for the public to play an active if indirect role in facilitating discourse regarding private governance efforts, thus integrating elements of participatory democracy into these CSR strategies. Social media also enables firms to diversify the means by which they solicit, receive, and interpret feedback related to CSR campaign efforts.
In addition to providing a means to present the public with surveys and feedback opportunities that they might otherwise avoid i. A good social media strategy implementation assigns resources within a firm to collecting feedback on social media platforms, soliciting additional feedback where appropriate, and archiving feedback for future research and analytics usage.
Though the information that is collected from social media platforms in this manner is not as controlled or reliable as information that is collected in more formal surveys, this method does entail certain advantages: An additional way that social media can expand the impact that a CSR effort has is by transcending the barriers that are associated with the use of traditional media.
For instance, publishing information in newsletters, newspapers, or other community-centric publications alone may have been a sound strategy in the past, but today will necessarily limit the exposure that CSR efforts attain.
As readership of these traditional forms of media continues to drop, they cannot be depended upon to achieve the kind of exposure that many firms desire. Hence, they must become part of a more well-rounded strategy that ensures that demographics that increasingly avoid print media especially younger people are also exposed — which means turning to social media. Social media also helps to eliminate temporal issues related to engaging in CSR efforts related to events within a community.
For instance, a firm might be a prominent sponsor of a local arts festival, and yields benefits from having their logo printed on flyers, banners, and other promotional materials distributed at the event. Ergo, another reason to utilize social media as one component of a CSR effort is to ensure two things: The fact that social media has an impact on business to business relationships might seem surprising at first — until one considers that ultimately, the decision-makers at businesses are the same sorts of people that utilize social media websites.
For instance, one public service project carried out by a dentist in Lancashire, England — a series of YouTube videos offering frank advice and information about dental care and oral health — resulted in a drastic increase in the number of patient inquiries that the dental practice received every day, which was key in improving revenues.
Ultius Blog, 28 Jun. Click here for more help with MLA citations. Essay on Corporate Social Responsibility. Click here for more help with APA citations. Click here for more help with CMS citations. Click here for more help with Turabian citations. Ultius is the trusted provider of content solutions and matches customers with highly qualified writers for sample writing, academic editing, and business writing. Corporate Social Responsibility CSR is a concept whereby organizations consider the interests of society by taking responsibility for the impact of their activities on customers, employees, shareholders, communities and the environment in all aspects of their operations.
This obligation is seen to extend beyond the statutory obligation to comply with legislation and sees organizations voluntarily taking further steps to improve the quality of life for employees and their families as well as for the local community and society at large. The debate about CSR has been said to have begun in the early 20th century, amid growing concerns about large corporations and their power. To demonstrate good business citizenship, firms can report compliance with a number of CSR standards The scale and nature of the benefits of CSR for an organization can vary depending on the nature of the enterprise, and are difficult to quantify, though there is a large body of literature exhorting business to adopt measures beyond financial ones CSR may be based within the human resources, business development or public relations departments of an organization, or may be given a separate unit reporting to the CEO or in some cases directly to the board.
Some companies may implement CSR-type values without a clearly defined team or programme. The business case for CSR within a company will likely rest on one or more of these arguments:. A CSR programme can be seen as an aid to recruitment and, particularly within the competitive graduate student market. Potential recruits often ask about a firm's CSR policy during an interview and having a comprehensive policy can give an advantage.
CSR can also help to improve the perception of a company among its staff, particularly when staff can become involved through payroll giving, fundraising activities or community volunteering. In crowded marketplaces companies strive for a unique selling proposition which can separate them from the competition in the minds of consumers.
CSR can play a role in building customer loyalty based on distinctive ethical values. Business service organizations can benefit too from building a reputation for integrity and best practice.
So businesses should be more responsible for their environment.
Essay on “Corporate Social Responsibility and Ethics” Type of paper: Essays Subject: Business Words: Social responsibility is an idea that has been of concern to mankind for many years.
Corporate Social Responsibility (CSR) is a self-regulatory mechanism incorporated by corporations in their business model. The term CSR is also used for activities carried out by companies around the globe to give back to the society.
Corporate social responsibility incorporates dimensions of corporate responsibility, and corporate policy which include a company’s policy to hire minority or disabled workers, or taking a stance on social and political issues that benefit the community. Corporate Social Responsibility is a model for incorporating ethical business regulations into the business model. This model provides corporations a framework to embrace a responsibility towards the community, employees, environment and other service users.
Corporate Social Responsibility essays Over the past decades, there have been increasing concerns from the public that many businesses have little concern for the consumer, care nothing about the deteriorating social order, and are indifferent to the problems of the environment and minorities. Corporate Social Responsibility Project Mercedes-Benz is a leading Automotive Manufacturer throughout the world. Even though they are the best at what they do, they do not focus all their attention on only automotives, they excel in CSR and involvement in the community as a whole.