Skip Nav

What’s the difference between qualitative and quantitative research?

Differences

❶Qualitative researchers want those who are studied to speak for themselves, to provide their perspectives in words and other actions.

This article is a part of the guide:

Quantitative Research
Qualitative Research
404 - File or directory not found.

Provide examples of the appropriate use of quantitative research methodology. Researchers should begin by asking themselves the following questions: What type of question am I asking? What type of data will I need to collect to answer the question? What type of results will I report? Planning, conducting, and evaluating quantitative. Qualitative, quantitative, and mixed methods approaches. A model comparison approach. Basics of social research.

Qualitative and quantitative approaches. The lancet , , Experimental design and data analysis for biologists. Real world research Vol. Quantitative research methods for professionals in education and other fields. Page Options Share Email Link. An interest in qualitative data came about as the result of the dissatisfaction of some psychologists e. Since psychologists study people, the traditional approach to science is not seen as an appropriate way of carrying out research, since it fails to capture the totality of human experience and the essence of what it is to be human.

Exploring the experience of participants is known as a phenomenological approach re: The aim of qualitative research is to understand the social reality of individuals, groups and cultures as nearly as possible as its participants feel it or live it. Thus, people and groups, are studied in their natural setting. Qualitative researchers use a variety of methods to develop deep understandings of how people perceive their social realities and in consequence, how they act within the social world.

For example, diary accounts, open-ended questionnaires , documents, participant observation , and ethnography. The researcher has several methods for collecting empirical materials, ranging from the interview to direct observation, to the analysis of artifacts, documents, and cultural records, to the use of visual materials or personal experience.

A good example of a qualitative research method would be unstructured interviews which generate qualitative data through the use of open questions. This allows the respondent to talk in some depth, choosing their own words. Notice that qualitative data could be much more than just words or text. Photographs, videos, sound recordings and so on, can be considered qualitative data. Qualitative research is endlessly creative and interpretive.

The researcher does not just leave the field with mountains of empirical data and then easily write up his or her findings. Because of the time and costs involved, qualitative designs do not generally draw samples from large-scale data sets. The problem of adequate validity or reliability is a major criticism. Because of the subjective nature of qualitative data and its origin in single contexts, it is difficult to apply conventional standards of reliability and validity.

For example, because of the central role played by the researcher in the generation of data, it is not possible to replicate qualitative studies. Also, contexts, situations, events, conditions, and interactions cannot be replicated to any extent nor can generalizations be made to a wider context than the one studied with any confidence. The time required for data collection, analysis and interpretation are lengthy.

Analysis of qualitative data is difficult and expert knowledge of an area is necessary to try to interpret qualitative data, and great care must be taken when doing so, for example, if looking for symptoms of mental illness. Because of close researcher involvement, the researcher gains an insider's view of the field. This allows the researcher to find issues that are often missed such as subtleties and complexities by the scientific, more positivistic inquiries. Qualitative descriptions can play the important role of suggesting possible relationships, causes, effects and dynamic processes.

Qualitative research uses a descriptive, narrative style; this research might be of particular benefit to the practitioner as she or he could turn to qualitative reports in order to examine forms of knowledge that might otherwise be unavailable, thereby gaining new insight.

Quantitative research gathers data in a numerical form which can be put into categories, or in rank order, or measured in units of measurement. This type of data can be used to construct graphs and tables of raw data. Quantitative Research uses measurable data to formulate facts and uncover patterns in research. Quantitative data collection methods are much more structured than Qualitative data collection methods.

Quantitative data collection methods include various forms of surveys — online surveys, paper surveys , mobile surveys and kiosk surveys, face-to-face interviews, telephone interviews, longitudinal studies, website interceptors, online polls, and systematic observations. Snap has many robust features that will help your organization effectively gather and analyze quantitative data. While defining quantitative and qualitative research based on their uses and purposes may be considered a practical approach for researcher, the difference actually lies on their roots: Procedures, designs, concepts, purposes and uses emanate from there.

Example on qualitative research referring to quality where problems are answered without generally focusing on quantity, are descriptions in words coming form interviews, discussions or observations. However when words are translated to quantity in order to describe or to generalize, then the research is now called quantitatitive research. The bottom lines are the questions: Many thanks for giving me clear understanding around the differences between the qualitative and quantative research.

Thanks a millions time. I was struggling to get an idea of how to approach the definitions. In fact I was even hesitating to answer the questions confidently. Thanks for the distinct comparison between qualitative and quantitative Research, very very helpful. Thank you for making me to understand the difference between qualitative Research and quantitative research. Thanks a lot for the insightful distinction between Qualitative and Quantitative research.

Resource Links:

Main Topics

Privacy Policy

While defining quantitative and qualitative research based on their uses and purposes may be considered a practical approach for researcher, the difference actually lies on their roots: Quality and quantity.

Privacy FAQs

In the world of research, there are two general approaches to gathering and reporting information: qualitative and quantitative approaches. The qualitative approach to research is focused on understanding a phenomenon from a closer perspective.

About Our Ads

Quantitative Methods Methods include focus groups, in-depth interviews, and reviews of documents for types of themes Surveys, structured interviews & observations, and reviews of records or documents for numeric information. Qualitative research is inductive and does not require a hypothesis in order to start the research process. Let's take a closer look at this important difference, and dig a bit deeper into three key terms that help define quantitative and qualitative research.

Cookie Info

Quantitative research is “explaining phenomena by collecting numerical data that are analysed using mathematically based methods (in particular statistics).. Qualitative research seeks to answer questions about why and how people behave in the way that they frogvorskdwq.ga provides in-depth information about human behaviour. The research employed research methods design drawing on quantitative as well as qualitative research methods. Introduction: Understanding the basics of research methods can feel as if one is walking a very fine line between complete comprehension and tremendously bad failure.