An organization should choose the best channel that can enable it maximize on its profits Porter Coca-Cola company produces syrups fit for consumption thus reducing the cost of transporting products from one place to another. Sales forecast Sales forecast is derived through understanding a product, market for a product, price, promotional methods used, and types of distribution a channel for a product.
Sales forecast is the driving force of all financial forecasts. It is required to give a brief summary of current sales, identify changes, summarize changes in the forecast, and justify a forecast so as to determine the right information concerning about a product and who well it can fair in the market. The sales forecast helps the management of an organization to determine the kind of resources that should be implemented in an organization in order to maximize on its profits.
In this case, factors such as political, environmental, technological and competitive factors are evaluated so as to determine whether the business operates in a good environment. Coca-Cola sales team derives the sales turnover on different intervals in the year to evaluate the position of the company in the beverage industry. Sales forecast review by management Sales forecast review by management can be achieved through using the sales manager who can understand the contacts in the industry, can familiarize themselves with advertising and promotion techniques that will increase sales revenue for an organization.
The qualification of the sales personnel to generate sales leads, their relationship with the distributors and location of their sales outlets in order to increase the revenue of an organization is taken into consideration. These mechanisms can ensure the management reviews it sales forecast with the actual sales so as to understand the position of business in the market.
Coca-Cola company employees prepare financial reports on an annual basis to inform the customers at its existence and production of high quality products. Conclusion Marketing plans should be reviewed on an annual basis so as to determine how a business is performing in the industry. The management of business should use the marketing plan to determine the environment in which a business can flourish in the industry. These are prepared in relation to the products and services that are sold that result from marketing strategy implemented through marketing programs.
Coca-Cola company success has been contributed by well structured strategy and market penetration and production of a variety of products that are suitable for its customers. Highly qualified academic writers will prepare a non-plagiarized Marketing plan paper for you!
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However, advertising is much more than these activities and along with the work of the salesmen no doubt constitute part of the selling effort. However, these definitions are both incomplete. Marketing thinking must start even before there is a product. It is concerned with identifying existing needs and then converting them into a product or service. Besides, even after the product has reached the consumer or user, the marketing effort does not necessarily come to an end.
There is a question of follow-through to ensure that the customer gets maximum satisfaction out of his purchase. In case of some products, after-sales service is essential to keep the consumer satisfied and eager to buy again later from the same company. Besides, all these activities must result in profit or a difference between the output and input, i. Fast Food in America: The cheap but dangerous cost of advertising and the American appetite Americans in general have become on Advertisement essay "The wolves appear on your windshield.
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